At Davines, we dare to do what we believe in and, rather than conforming to the mainstream, allow intuition to pave our path. This gives us the freedom to develop concepts and products that are original, authentic, and emotionally connected with people. Our work is a thoughtful balance of substance and style, nature and science, people and spirit.



We believe in beauty that brings people together. We believe in cultivating a community that unites us, offers support, sense of belonging and shows kindness through our actions and words. Here at milk_shake, we celebrate the uniqueness of your natural beauty. We support each other while making all people feel welcomed and beautiful. No matter what your hair color, texture, length, or style, you should be entitled to explore your natural beauty and have a little fun along the way.



Our products are mindfully created and produced without any suspected or potentially harmful ingredients. A conscious effort has been made to only formulate with ethically and sustainably sourced raw materials and continually monitor an ever-changing list of controversial ingredients.  Clean Beauty is a perfect balance between science and nature, and we strive to achieve this every day by offering amazing products with the health of our bodies and the environment in mind.



Coming from a long line of hairdressing heritage, evo has always been a family affair. The family mission to grow and protect the hairdressing industry has been at our core since 2005. Today, we’re continuing this quest by providing salons across the globe with honest products that put performance, people, and the planet first.



Inspired by the success of their pioneering Red and Green water-based pomades, Leen and Bertus set out to expand and create the perfect product line for the good people of Rotterdam, and someday, the world. What started as a line created for a very specific classic customer, Reuzel has evolved into a complete style and care line for all hair types, textures, and style objectives. Reuzel offers the best-in-class products to ensure that as styles change, attitudes remain the same.